Talking About Periods – An International Investigation

Periods are a health reality for 50% of the world’s population. Yet the menstrual cycle is often not discussed in public - because of cultural discomfort, social customs or simply lack of information about the topic.

We wanted to find out more, and why the world feels the way it does about periods. So in November 2015, we polled our incredibly international user base (190 countries and counting!) with the help of the International Women’s Health Coalition – an advocacy group in New York which acts as a bold and independent voice for the health and rights of women.

90,000 people responded.

And now, we have completed one of the largest surveys on period perceptions in the world.

Here’s what we found (the interactive map shows the responses from the top 20 countries):